Topic 3: Strategic Direction Define strategic competitiveness, competition, competitive rivalry, behaviour and dynamics. Describe market commonality and resource similarity as the building blocks of a competitor analysis. Explain awareness, motivation and ability as drivers of competitive behaviours. Discuss factors affecting the likelihood a competitor will take competitive actions or respond to actions taken against it. […]

Topic 2: Environmental Analysis Identify the most important elements of the broad environment, including the sociocultural, economic, political, and technological contexts. Know the difference between a trend and a fad. Understand Porter’s five forces model, and the nature of industry structure. Explain the difference between the operating environment and the broad environment. List and explain […]

Hospitality Strategic Management: Concepts and Cases Prescribed text reading Lecture PowerPoint Presentations for definitions, concepts and frameworks Tutorials including Case Studies, Discussion Articles and Videos. Discussions in class and Tutorials. Individual study. Individual Assessment. Group Assessment and Presentation.

PP4: Cultural Dimensions and Communication Strategies  

PP3: Cross-cultural communication It is important to realize that a basic understanding of cultural diversity is the key to effective cross-cultural communications. Without necessarily studying all individual cultures and languages in detail, we must learn how to better communicate with individuals and groups whose first language, or language of choice, is different from our own.