What are brand touch points? The communication process and how it fits with marketing communications Building relationships and brand loyalty

What is a brand? How are brands created? How do you create a successful brand?

Assessment Why is integration so important in marketing communications? Discuss the IMC Concept What is internal marketing? Overview of the unit

Understand what HR analytics is Explain Why HR analytics is important Identify different types of HR data Discuss different levels of HR analytics Discuss the importance of HR analytics strategy and process

Explaining the nature Reward management Examine Rewards systems Discuss employee rewards structure Discuss pay structures and characteristics