Aetna Definition of Terms User

How GE Teachers Teams to Lead Change?

Somewhere in your organization, groups of people are already doing things differently and better. To create lasting change, find these areas of positive deviance and fan their flames.

Understand the structure of a marketing communications plan Identify and discuss communications objectives Examine the different steps used in a marketing communications plan Understand and identify the creative messages used in communication Evaluate the effectiveness of a marketing communications plan

Who are our target markets? What influences consumers to make a decision? How do consumers respond? How does marketing communication affect decisions?