Week 1: Introduction to the Module

Dominant Logic refers to the way in which managers conceptualize the business and make critical resource allocation decisions. The dominant logic that is optimal for the firm in today’s environment may well be inappropriate for the environment that will exist five years hence. As dominant logic, entrepreneurship promotes strategic agility, flexibility, creativity, and continuous innovation […]

The pursuit of entrepreneurship within a company creates new and potentially complex sets of challenges on both theoretical and practical levels. On a theoretical level, company-wide entrepreneurship is not included in, or accommodated by, most of the theories, models, or frameworks that have been developed to guide managerial practice. On a practical level, managers typically […]

A firm’s human resource management is more strategic in its approach compared to the traditional personnel function