Topic 8: Strategy Implementation Group Case Analysis: Reed Exhibitions Strategy Implementation Discussion (Student Led)

Topic 7: Corporate Level Strategy, Merger and Acquisitions Define Corporate-level Strategy and discuss its purpose. Describe different levels of diversification with different corporate-level strategies. Explain the reasons why firms diversify. Describe how firms can create value by using a related diversification strategy. Explain how value can be created with an unrelated diversification strategy. Discuss the […]

Topic 6: Blue Ocean Strategy Business Strategy is the core strategy. The relationship between customers and business-level strategies in terms of who, what and how. Porter’s three generic strategies and the five business strategies Cost Leadership Differentiation Focus – Focused Cost Leadership – Focused Differentiation Integrated Cost Leadership and Differentiation strategy. Functional strategy is developed […]

Topic 5: Business and Functional Strategy Define Business Level Strategy. Discuss the relationship between customers and business-level strategies in terms of who, what and how. Explain the differences among business-level strategies. Use the five forces of competition model to explain how above-average returns can be earned through each business-level strategy. Describe the risks of using […]

Topic 4: Organisational Resources and Competitive Advantage Ask the key questions to determine whether an organisational resource or capability will lead to a sustainable competitive advantage. Understand the value chain and know how to create an industry or sub-industry value-chain. Know the difference between tangible and intangible resources. Determine which of five key resource areas […]