MKT10723 – Marketing Communication – Southern Cross University – 2019
- Understand the structure of a marketing communications plan
- Identify and discuss communications objectives
- Examine the different steps used in a marketing communications plan
- Understand and identify the creative messages used in communication
- Evaluate the effectiveness of a marketing communications plan
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Understand the structure of a marketing communications plan Identify and discuss communications objectives Examine the different steps used in a marketing communications plan Understand and identify the creative messages used in communication Evaluate the effectiveness of a marketing communications plan
