HOS801 – Strategic Management – ICMS – 2009
Topic 2: Environmental Analysis
- Identify the most important elements of the broad environment, including
the sociocultural, economic, political, and technological contexts. - Know the difference between a trend and a fad.
- Understand Porter’s five forces model, and the nature of industry
structure. - Explain the difference between the operating environment and the broad
environment. - List and explain the various tactics managers can use to influence
stakeholders.
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Topic 2: Environmental Analysis Identify the most important elements of the broad environment, including the sociocultural, economic, political, and technological contexts. Know the difference between a trend and a fad. Understand Porter’s five forces model, and the nature of industry structure. Explain the difference between the operating environment and the broad environment. List and explain […]
