HOS801 – Strategic Management – ICMS – 2009
Topic 5: Business and Functional Strategy
- Define Business Level Strategy.
- Discuss the relationship between customers and business-level strategies
in terms of who, what and how. - Explain the differences among business-level strategies.
- Use the five forces of competition model to explain how above-average
returns can be earned through each business-level strategy. - Describe the risks of using each of the business-level strategies.
- Functional Strategy.
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Topic 5: Business and Functional Strategy Define Business Level Strategy. Discuss the relationship between customers and business-level strategies in terms of who, what and how. Explain the differences among business-level strategies. Use the five forces of competition model to explain how above-average returns can be earned through each business-level strategy. Describe the risks of using […]
