Define innovation and map out some innovation trends across firms and countries. Explain how the resource-based view (RBV) and the VRIO framework connect innovation and competitive advantage. Understand how dynamic capabilities underpin a capacity in firms to continuously innovate, alongside the R&D and technology development functions. Explore different systems of innovation and the international dimensions […]

Introduce some key conceptual frameworks from the international business “toolbox,” including the eclectic paradigm and the CSA–FSA framework, which capture ownership advantages, location advantages, and internalization advantages. Explain why firms become multinational enterprises (MNEs)—what motivates them to expand abroad Understand the internationalization process. Describe the international activities of small and medium-sized enterprises (SMEs).

Define the boundaries of the field of international business in an introductory overview of the main themes of this book. Examine how worldwide economic and political changes have driven globalization and shape the way international business is conducted. Highlight innovation and technology as major factors underlying global economic growth and greater interdependence between firms and […]

Dominant Logic refers to the way in which managers conceptualize the business and make critical resource allocation decisions. The dominant logic that is optimal for the firm in today’s environment may well be inappropriate for the environment that will exist five years hence. As dominant logic, entrepreneurship promotes strategic agility, flexibility, creativity, and continuous innovation throughout the […]

Exploring the Dimensions of Entrepreneurship