Describe the Single European Market and the competitive status of the EU in relation to other triad members. Discuss how firms carry out an overall strategic analysis of the EU market in terms of competitive intelligence and evaluation of location. Relate some of the major strategy issues that must be considered when doing business in […]

Define culture and explain the factors that underlie cultural differences. Show where and why cultural differences matter to international managers. Explain a number of frameworks that help identify important cultural differences. Examine how firms can anticipate and cope with cultural differences.

Compare and contrast major political and economic systems and note the linkage among them. Examine the primary reasons for the current privatization movement and the economic impact that this movement is having on selected countries. Describe the five major levels of economic integration and how each works. Discuss how MNEs are using strategic planning to […]

Examine how these changing developments will create both challenges and opportunities for MNEs over the next decade. Explain why research will continue to be of critical importance to the field of international business. Examine three frameworks in which MNEs can cope with their changing political and economic environments. Relate the importance of the NGOs and […]

Define the term strategic planning and discuss the strategic orientations that affect this planning process. Explain how strategy is formulated, giving particular emphasis to external and internal environmental assessment. Describe how strategy is implemented, with particular attention to location, ownership decisions, and functional area implementation. Discuss the ways in which MNEs control and evaluate their […]