THS1FEM – Management – LaTrobe University – 2020
Week 10: Business Events
- Defining business events:
- Conferences, conventions and meetings
- Incentives
- Exhibitions
- Promotional events
- Motivations for attendance
- Decisions to attend business events
- Current trends:
- Sustainability issues
- Technological changes
- Competition amongst destinations
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Week 10: Business Events Defining business events: Conferences, conventions and meetings Incentives Exhibitions Promotional events Motivations for attendance Decisions to attend business events Current trends: Sustainability issues Technological changes Competition amongst destinations