The World of International Business
Define the boundaries of the field of international business in an introductory overview of the main themes of this book.
Examine how worldwide economic and political changes have driven globalization and shape the way international business is conducted.
Highlight innovation and technology as major factors underlying global economic growth and greater interdependence between firms and countries.
Introduce some of the main actors that feature throughout this book: multinational enterprises and small and medium-sized enterprises, which are at the core of spreading globalization; value chains and networks, which connect firms globally; and institutions (national and global), which shape how these other actors evolve.
Define the boundaries of the field of international business in an introductory overview of the main themes of this book. Examine how worldwide economic and political changes have driven globalization and shape the way international business is conducted. Highlight innovation and technology as major factors underlying global economic growth and greater interdependence between firms and […]
