International Culture
Define culture and explain the factors that underlie cultural differences.
Show where and why cultural differences matter to international managers.
Explain a number of frameworks that help identify important cultural differences.
Examine how firms can anticipate and cope with cultural differences.
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Define culture and explain the factors that underlie cultural differences. Show where and why cultural differences matter to international managers. Explain a number of frameworks that help identify important cultural differences. Examine how firms can anticipate and cope with cultural differences.
