HOS801 – Strategic Management – ICMS – 2019
Topic 6: Blue Ocean Strategy
Business Strategy is the core strategy.
The relationship between customers and business-level strategies in terms of
who, what and how.
Porter’s three generic strategies and the five business strategies
Cost Leadership
Differentiation
Focus – Focused Cost Leadership
– Focused Differentiation
Integrated Cost Leadership and Differentiation strategy.
Functional strategy is developed at the business process level within the
operating divisions of the firm and are the action plans that each division must
deliver to support the business and corporate level strategies of the firm.
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Topic 6: Blue Ocean Strategy Business Strategy is the core strategy. The relationship between customers and business-level strategies in terms of who, what and how. Porter’s three generic strategies and the five business strategies Cost Leadership Differentiation Focus – Focused Cost Leadership – Focused Differentiation Integrated Cost Leadership and Differentiation strategy. Functional strategy is developed […]
