Corporate Strategy and Entrepreneurship
Dominant Logic refers to the way in which managers conceptualize the business and make critical resource allocation decisions. The dominant logic that is optimal for the firm in today’s environment may well be inappropriate for the environment that will exist five
years hence. As dominant logic, entrepreneurship promotes strategic agility, flexibility, creativity, and continuous innovation throughout the firm.
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Dominant Logic refers to the way in which managers conceptualize the business and make critical resource allocation decisions. The dominant logic that is optimal for the firm in today’s environment may well be inappropriate for the environment that will exist five years hence. As dominant logic, entrepreneurship promotes strategic agility, flexibility, creativity, and continuous innovation throughout the […]
