HOS801 – Strategic Management – ICMS – 2009
Topic 4: Organisational Resources and Competitive Advantage
- Ask the key questions to determine whether an
organisational resource or capability will lead to a
sustainable competitive advantage. - Understand the value chain and know how to create an
industry or sub-industry value-chain. - Know the difference between tangible and intangible
resources. - Determine which of five key resource areas is likely to
lead to a sustainable competitive advantage. - Understand what types of knowledge are more likely to
be associated with a sustainable competitive advantage. - Appreciate the importance of patents, copyrights,
trademarks, brands and reputations in determining the
competitiveness of a firm.
Topic 4: Organisational Resources and Competitive Advantage Ask the key questions to determine whether an organisational resource or capability will lead to a sustainable competitive advantage. Understand the value chain and know how to create an industry or sub-industry value-chain. Know the difference between tangible and intangible resources. Determine which of five key resource areas […]
