European Union
Describe the Single European Market and the competitive status of the EU in relation to other triad members.
Discuss how firms carry out an overall strategic analysis of the EU market in terms of competitive intelligence and evaluation of location.
Relate some of the major strategy issues that must be considered when doing business in the EU, including exporting, strategic alliances and acquisitions, manufacturing considerations, marketing approaches, and management considerations.
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Describe the Single European Market and the competitive status of the EU in relation to other triad members. Discuss how firms carry out an overall strategic analysis of the EU market in terms of competitive intelligence and evaluation of location. Relate some of the major strategy issues that must be considered when doing business in […]
